work2future

work2future, a workforce and economic development agency in the Silicon Valley, recruited PDDG to rebrand the entity and implement a series of target audience programs. PDDG performed extensive research of stakeholder and community members before determining the appropriate name and brand platform. Our team also performed an extensive name search and later received service mark approval from the USPTO. PDDG applied the new branding elements to marketing collateral, transit advertising, public service announcements, signage, a website, and print ads.