Safeco Insurance

PDDG is one of the creative partners for the Safeco Insurance "What Matters to You?" national consumer marketing campaign. The campaign began last year with a media blitz in the Sacramento region, including transit, television, and radio advertising. Our team designed and built custom pedestals which were the signature campaign element. A mobile display truck was also built and outfitted for the campaign. The multi-dimensional campaign included public displays at Sacramento International Airport, Roseville Galleria, and Old Sacramento.