City of Milpitas

In fall of 2005, PDDG was awarded a fast track business marketing campaign to increase commercial recycling within the City of Milpitas. In the original RFP the City asked for estimates for two small direct mail pieces. However, we had concerns about the success of such a small campaign and instead proposed an attention-getting alternative. PDDG developed a brand for the campaign, constructed recycling kits and mailed them to all businesses in the City, and has since produced numerous follow-up direct mail, promotional, and multimedia campaign components. Now several years into this highly successful campaign, PDDG continues to serve as the marketing firm of record.